How Senior Living Residents Took on a Thief…and Won

By Jill Vitale-Aussem, MMH, LNHA. Excerpted from Disrupting the Status Quo of Senior Living: A Mindshift (© 2019 Health Professions Press, Inc.) Working in senior living, we focus much of our sales and marketing efforts on telling people what they will receive if they move to our community. Rarely do we ask the questions: What will the older adult bring to this community? How will they make it a better place? It’s an interesting paradox. Our communities are full of knowledgeable, experienced individuals. Many are looking for purpose, but too often we view them as passive recipients of services and…